.Our Corporate Identity

The simplicity of the logo represents a few facets:

Three Brothers

forming one

The three simple triangles that make up the Picchi Brothers Foundation’s logo are symbolic of the three brothers, all linked as in a chain and representative of re-cycle or re-birth.

The angled points are there to remind us of the sharp and vicious aspects of cancer and asthma.

The combination of the three triangles further creates a positive symbol of an arrowhead, if not three, pointing towards a possible positive solution and yet, always in a cyclical motion representing our ongoing commitment to aiding research.

"I saw the logo and immediately recognised the good news it would bring."

Prospective recipient

LaTrobe University


There are many institutions and companies donating to the medical research fields and we are a fairly small player yet our brand is becoming stronger within the research field because of our strategic directions. Our logo is being recognised along with our name as a reliable font of investment.

Every little bit counts in the expensive world of research and we aim to foster development of future talent in making Victorians become leaders in their fields within the oncology and asthma treatment programmes.